Marketing Ideas
Marketing ideas, inspiration, and strategies for SaaS products.
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Real Conversations
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We're a $1.2M ARR project management SaaS for video production companies. We've exhausted the obvious channels — content, Google Ads, LinkedIn. We need creative ideas that our competitors haven't tried.
Unconventional Growth Ideas: Video Production PM SaaS
Idea 1: Production template marketplace Build a free library of production-ready project templates: commercial shoot schedule, post-production workflow, documentary production tracker. Each template is a landing page. "Music video production schedule template" has zero competition and exactly the right buyer intent.
Idea 2: Festival/conference badge scanner At Sundance, SXSW, or NAB Show — the biggest video production events — set up a booth (or just show up) and offer to scan badges in exchange for a free template pack. These events put 5,000+ ICP buyers in one room. Cost: $500 travel + hustle.
Idea 3: Production company 'hall of fame' Create an annual "Top 50 Video Production Companies" list in your niche. Reach out to the companies on the list for a quote/badge. They share it with their audiences. You get backlinks and brand awareness from exactly your ICP.
Idea 4: Integration partnerships with production tools Frame.io, Celtx, Movie Magic Scheduling — these tools are already installed at your ICP. Propose a native integration + cross-promotion. Their users see your name in a trusted context.
Idea 5: YouTube channel for production ops content "How to run a commercial production on a $50K budget" — production ops content is undersupplied on YouTube. 10,000 subscribers in your niche beats 100,000 generic marketing subscribers for pipeline quality.
Priority: Start with the template marketplace — zero cost, high SEO value, self-qualifying traffic.
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