Beat

A desk for your social content. You decide what you keep coming back to, Beat writes it the way you sound on each platform, and a calendar keeps it going week after week. Nothing is ever posted until you say so.

Open Beat

Before anything else: teach it how you sound

Go to Voice. This is the single thing that decides whether you edit the drafts or delete them.

You describe, per platform, how you talk: who you are talking to, what people know you for, and the words you would never use. If you have been posting for a while, paste two or three of your real posts instead and Beat works it out from those. It is faster and usually better, because it hears you rather than your description of you.

Do this once. Come back to it when something feels off in the drafts, because that is almost always where the fix lives.

Decide what you keep coming back to

Open Beats. A beat is a kind of post you make again and again. Behind the scenes, the thing that went wrong and what you learned, answering a question you get asked a lot, a plain-English explainer.

Six are set up for you already. Keep the ones that sound like you, delete the rest, add your own. For each, say roughly how often you want it and which platforms it belongs on. Add one post you were proud of and one that missed, and say why the second one missed. That pair does more for the writing than anything else you can give it.

Three or four beats is plenty. This is the thing that stops you staring at an empty box on a Monday.

Fill the next few weeks

Press Plan. Choose how far ahead you want to look, and write a few lines about what is on your mind: what you shipped, what you are annoyed about, a question a customer asked.

Beat comes back with ideas spread across your beats and put on days. It reads what you have posted over the last couple of months first, so it does not hand you an angle you already used. It will not fill every day, because a calendar that needs a great week to keep up is one that collapses in a bad week.

These are ideas, not posts. Kill the ones that do not appeal. That is the point of seeing twenty at once.

Turn ideas into posts

Open an idea and press Draft it. If you planned a few weeks at once, use Draft with AI on the desk to do the whole lot in one go. It tells you what that will cost first, and you can stop it part way and keep everything it has already written.

Each platform gets its own version, in your voice for that platform, kept inside that platform's limits. A thought that runs long on LinkedIn is not the same sentence squeezed into X.

Read them. Change anything. If one channel is nearly right, use Rework and say what you want different: "cut the second paragraph", "less formal", "lead with the number". It costs a penny precisely so you do it three times instead of settling.

Adding a picture

Upload your own whenever you have one. It is free and it is usually better, because it is actually yours. When you do not have one, Beat can draw a simple card that works as a backdrop to the words rather than trying to illustrate them.

If more than one style is available on your account, you pick, and each says what it costs before you press anything. The quick one costs a penny. The ones that can put readable words in an image, or hold a consistent brand look, cost more.

Instagram will not accept a post without an image at all, so Beat will not let you approve one.

Approve it

This is the only moment anything becomes real. Until you press Approve, nothing can go anywhere.

If a platform would reject the post, Beat stops you here and says why (too long for X, no image for Instagram) rather than letting you find out on Thursday morning when it was meant to go out.

Once a post has gone out, it is a record. You cannot edit or delete it here, because the post itself is already out in the world and changing this would only make your own history wrong.

Connecting your accounts, or not

You do not have to connect anything. Beat will still plan, write, and hold each post at its time with the words ready to copy. You paste it, then tell Beat you posted it. Plenty of people work this way on purpose, especially on accounts they are careful about.

Connecting an account only changes the last step: Beat posts it for you at the time you chose. In Channels you either sign in with the platform or paste a token from it. Either way Beat shows you every account it can reach and you choose which one. It never picks for you.

If you manage several pages, connect them all. They appear as separate channels, and when a post could go to more than one, Beat asks which rather than guessing.

A few platform realities worth knowing up front:

• LinkedIn posts as you, not as a company page. Company page posting needs permission LinkedIn has not granted yet. Any pages you manage are listed so you can see them.
• Instagram needs to be linked to a Facebook page, and every post needs an image.
• X charges you directly for posting, on your own X developer account. Beat never bills you for it. It does show the number, because a link written with https:// in front of it costs about thirteen times one written as a plain domain. Same link, same click, very different bill.

Watching it go out

Queue is where you look when something feels wrong. Every post waiting, gone out, or stuck, with what happened.

A stuck post is never lost. It keeps its words and its place in the calendar, and it tells you plainly which kind of problem it is and offers you the one thing that fixes it:

• The wording breaks a rule. Edit it and send it again. Your edit is picked up.
• You have posted this before. Beat will not repeat the same words on the same platform within a month.
• You have more than one account here. Say which.
• It is your turn. Nothing is connected on that platform, so copy the words, post them, and mark it done.
• The connection stopped working. Reconnect the account.
• You have already posted enough today. Nothing to do. It goes out later on its own.

Letting it work while you are away

Off unless you turn it on. In Settings you can let Beat write up the ideas whose day is approaching, so you come back to drafts waiting rather than an empty calendar and an evening's work.

It only touches ideas you have not started. Anything you have written a word into is left alone. It never approves anything. And you set a daily spending limit that it stops at.

What it costs

Beat only charges you when something is written for you. Planning a day, connecting an account, approving, and sending a post are all free here and always will be. The first three pieces of writing each day are free too.

• Filling a few weeks with ideas: about 12¢
• Writing one idea into all its platforms: 2¢
• Reworking one platform's version: 1¢
• Splitting a long piece into several posts: 6¢
• Working out your voice from your old posts: 2¢
• Drawing a picture: from 1¢, depending on which one you choose

The one bill that is not ours is X, which charges your own X developer account for each post. Writing a web address without the https:// keeps that about thirteen times cheaper, and Beat shows you the number before you approve.

A normal month for one person (one planning session, twenty posts written, a few reworked) comes to around 60¢. You add credit at your account page, and nothing ever charges you for something that failed.

A week in practice

Once you are set up, this is the whole rhythm:

• Monday, ten minutes. Plan the next two weeks. Kill half the ideas. Draft the rest.
• Monday, twenty minutes. Read the drafts, fix the ones worth fixing, approve them.
• The rest of the week. Nothing. Glance at the queue if you want to.

The goal is not to post more. It is to still be posting in three months.

When you are ready for more

Two things exist for when Beat is part of a bigger setup, and neither matters on day one.

You can give another tool (your blog, a form, a script someone built you) a private address that drops content straight onto your desk as ideas. Whatever arrives still waits for you, and it can never post or spend anything.

And if you already work with an AI assistant, it can drive Beat directly: check what is waiting, write drafts, fix a line. You decide when you set it up whether it is allowed to approve anything, and that permission is separate from everything else on purpose. See the assistant setup guide.